NADA® Guides Value Calculator with a trade-in incentive

Appointment Calendar with appointment incentive

Credit Application to start the finance process

Social Share Technology

Database and Conquest Mailers

You asked and we answered. In the past year, PERQ has worked to create a new line of conquest mailers. Our Database Equity Mailers help you reach a specified list of consumers. 

Target orphaned customers and conquest. Sell more new cars and take in fresh trades- no gimmicks, just buyers, no matter the budget. 

Similar to our Event Mailer program, each mail piece includes a PURL (Personalized URL) and incentives to visit a microsite.


Your microsite gives people several ways to engage with your dealership: 

After visiting the microsite, registrants receive strategically scheduled follow-up emails based on where they are in the buying cycle. Check out our pieces and contact us for more information!

Equity Advantage

Personal Note

Now with customizable theme options! 

  • Combine proprietary database analytics with NADA Guides vehicle value appends to determine who receives the equity message.

  • Offer advanced predictive modeling to generate conquest lists of consumers.

  • Entice customers with a memo print-out and handwritten note from your dealership!

  • Shows consumers you're ready to buyback and make an offer.

Equity Coupon

  • Help consumers transition smoothly by upgrading their ride. ​

  • Offer additional Parts and Services Coupons!

Basic Equity Letter

  • Highlight and circle the important details of the trade.​​

  • Looks like the trade-in offer is coming straight from your dealership!

Equity Letter Letterhead

  • Similar to the basic Equity Letter but with an image of your dealership in the background! Looks luxe and upscale! 

Equity VIP

  • Inventory low? Send out an exclusive Buyback offer!

  • Make your consumer feel like a VIP by valuing their trade and offering them cash off a new car.

New Lease on Life

  • Send a postcard lookalike to a targeted list reminding them of the buyback and lease options waiting for them! 

  • Great product for dealers running leasing specials.


  • Laminate for-sale sign with buyback offer for your vehicle!​

  • NADA Value range for your vehicle included. 

From the Desk of Series

Now with customizable theme options! 

  • 8.5 x 11 Color Letterhead note from the desk at your dealership

  • Customizable, add a p-note sticky for maximum impact!

  • 4.25 x 5.5 Color handwritten note from the desk at your dealership

  • Customizable, add a p-note sticky for maximum impact!

Credit Score Mailer

Peekaboo 8.5 x 11 Duplex Mailer

Red Envelope

  • Check out our 8.5 x 11 subprime credit score mailer!

  • Featuring a personalized Platinum Card

  • 8.5 x 11 "Invoice" note from dealerhsip with buyback offer

  • Fits into a size 10 Peekaboo envelope that peels open to reveal "IMPORTANT DOCUMENT ENCLOSED" stamp.

  • 8.5 x 11 letter that appears to be an email from the General Manager to a Sales Manager with a handwritten post-it note.

  • Hand addressed with black sharpie, live stamp, and 6x9 red envelope grabs attention. 

Envelope Options

Multiple envelope options approved by USPS with pre-paid live stamps, indicia, address window or mail-match options, as well as handwritten address possibilities. 

Want to see more?

Contact us to discuss targeted mailers available for your next promotion.

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